mmm

Marketing Mix Models (MMM).

Modules

base	Base class for Marketing Mix Models (MMM).
budget_optimizer	Budget optimization module.
components	Components for media transformation in the MMM model.
fourier	Fourier seasonality transformations.
lift_test	Adding lift tests as observations of saturation function.
linear_trend	Linear trend using change points.
media_transformation	Module for applying media transformations to media data.
mmm	Media Mix Model class.
plot	Plotting functions for the MMM.
preprocessing	Preprocessing methods for the Marketing Mix Model.
transformers	Media transformation functions for Marketing Mix Models.
tvp	Time Varying Gaussian Process Multiplier for Marketing Mix Modeling (MMM).
utils	Utility functions for the Marketing Mix Modeling module.
validating	Validating methods for MMM classes.